Search Engine Optimization (SEO) is both an art and a science. It is the understanding of how search engines reward rich content through higher placements on Search Engine Result Pages (SERPs) and leveraging this knowledge to create online visibility via improved natural search rankings.
PPC Marketing refers to a Cost per Click (CPC) model that allows you to bid for keywords and banner ad placements. Compared to SEO, a PPC campaigns can generate immediate results and offer opportunities for geo specific targeting and messaging.
With over 1 billion Facebook users in the world, the opportunity to extend your database and market your business to those potential clients is here! .Your clients may not look at your website every day, but more than half of all users login to Facebook on a daily basis.A Facebook page for your business will build a database full of potential clients offering the opportunity to generate more business and enquiries.
With over 1 billion Facebook users in the world, it can be an extremely effective place to advertise and reach out to potential customers.
1. Demographically-targeted Campaigns
Advertising can be targeted demographically (ie by gender, age, location, occupation, interest etc), and can be set up in a number of formats.
2. Retargeting Campaigns
Connect with the people who have already shown interest in your business! Target your ads to lost customers directly in their news feed, and bring them back in a new engaging way!
Generally, when visitors “bounce” from your website, it’s because they’re still researching products, or they aren’t convinced your product is right for them.
Facebook retargeting can be used to give these “bounced” visitors a reason to reconsider your brand by serving them more relevant and personalized ads.
The power of Google AdWords has never been bigger, with over 90% of all internet searches starting with a Google search. A successfully Managed AdWords Service enables small companies to effectively target a large and widespread audience.
At Web Genius we offer a customized range of AdWords Managed Service packages that are tailor made to match your budget.
AdWords campaign management
In depth monthly reporting
Personal campaign managers
Plus, to ensure your campaign achieves maximum sales conversions we create responsive sales pages and ASAP pages to work in conjunction with your AdWords campaign
Having worked with Outdesk for the past four years, I find them capable, responsive and cost effective.
ACI has been working with Outdesk Team for over four years now and I am pleased to note they have exceeded our expectations in terms of cost effectiveness, responsiveness, tech know-how and execution. Currently we are onto our fifth project with Outdesk.